EllasCart
AI-native family grocery lists your assistant can shop from.
- Next.js
- TypeScript
- Supabase
- OpenAI
- MCP
- OAuth
- Vercel
ENGINEER · DEPLOYMENT · BUILDERCOACH · RUNNER · ENDURANCE ATHLETE
Build useful things.
Go the distance.
About Straten Schemel
Tech Strategist. Running Coach. Builder of Practical Solutions.
I'm Straten, a technology professional and running coach based in Truckee, California. My career has spanned both high-growth startups and established enterprises, where I've focused on designing technical processes, building customer success systems, and deploying complex cloud technologies.
Based in Truckee, I'm proud to serve clients and partners across the Sierra Nevada, Sacramento, and the Bay Area.
Outside the tech world, I'm passionate about distance running. I coach high school athletes as well as adult runners, helping them achieve personal records and national-level success. I believe in applying data-driven methods while keeping coaching personal and adaptable.
Projects
ElevityHQ
Team management and an AI assistant for high school track and cross country coaches.
- Next.js
- TypeScript
- Supabase
- OpenAI
- Resend
- Vercel
- Playwright
AInforce
See, secure, and save on every AI request an organization makes.
- Go
- TypeScript
- Docker
- AWS
- LLM Gateways
- DLP
Services
Running Coaching
Personalized coaching for athletes of all levels, from high school competitors to masters marathoners.
Learn more about Running Coaching ↗Startup Consulting
Technical strategy and process consulting for startups and enterprises looking to scale efficiently.
Learn more about Startup Consulting ↗Digital Services
Modern web development and cybersecurity solutions for local businesses.
Learn more about Digital Services ↗When I'm not working
- Trail running through the Sierra Nevada
- Mountain biking local trails
- Improvisational comedy
- Spending time with wife Ella, son Jasper, daughter Winona, and cat Meatloaf